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Technology

we are a

Technology
company

#raising-the-bar

The Rohlik Group is a technology-leading company that is bringing about a digital revolution whilst accelerating and redefining the food industry.

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raising the bar

Accelerating the
food industry

  • Our innovations

    We bring technological innovation to online grocery shopping (outdoor Rohlik Points, payment gateways, online refunds, pharmaceutical over-the-counter (OTC) products, warehouse automation, etc.). The deployment of world-leading technologies and logistics delivers Rohlik customers a superior customer experience. Our Net Promoter Score (NPS), measuring customer loyalty, reaches 70+ in all countries, testifying to the fact that we are exceeding expectations.

  • Customer Data Insights

    Our unique structure allows us to outperform the market because we work with customer data in an unrivaled manner.

  • In-house operations

    Our software is end-to-end and powers every aspect of our operations; from our online storefront to demand forecasting, optimization of fulfillment operations, payment systems and real-time customer communication.

  • Emission-free urban fleet

    Electrically powered delivery vehicles have been introduced, gradually
    replacing already environmentally friendly CNG-powered vehicles, with
    the intention of a fully electric fleet being in operation by 2025.

  • Data-driven

    We are a data-driven company in everything we do. We have a strong focus on personalising the online grocery shopping experience for our customers, while deploying technological innovations that has led Rohlik to becoming the fastest-growing company in its category within Europe. IT and data are the lifeblood of the entire company, circulating within all our departments.

  • Custom Software

    Rohlik has been built upon its own end-to-end customer experience and technology infrastructure. We have our own real-time customer communication - with an app designed specifically for this. Our software is helping us to lead the grocery retail revolution in the 21st Century.

  • Fulfillment centre automation

    Rohlik has successfully implemented an automated storage and retrieval system, a strategic move that has resulted in a significant increase in picking efficiency and capacity utilization. In parallel, harnessing the exceptional capabilities of AI-Powered robots has enabled the achievement of full automation in the processes of picking, consolidation, and order dispatch.

    This synergy between cutting-edge technology and operational finesse empowers the organization to deliver unparalleled efficiencies, bestowing a competitive advantage in meeting customer expectations with impressive speed and unwavering quality. The organization remains steadfastly dedicated to the unwavering pursuit of excellence, and this automation initiative stands as a testament to the commitment to meet and exceed the standards rightfully expected by customers.

our mission

How do we
innovate?

We have been setting trends in online food sales since our establishment in 2014. With a data and software driven approach, Rohlik Group has become Central Europe’s fastest growing online grocery shop.

  1. Business excellence
  2. Agile squads

Teams behind our innovations

Everyone at Rohlik is both welcomed and expected to innovate. New ideas are welcomed from our employees, which are based on a deep knowledge of their job, our processes and our customers. 

Great food = great assortment
  • Reverse pyramid and clear Category roles 
  • Products from supermarkets, specialist stores and unique assortment selection
  • Freshness - our highest priority
  • Reverse pyramid and clear Category roles 
  • Products from supermarkets, specialist stores and unique assortment selection
  • Freshness - our highest priority
Innovative Service
  • The best online grocery store
  • Highly personalized service
  • Order delivery - offering a 15-minute delivery window with delivery as soon as within 90 minutes of placing an order in some countries
  • The best online grocery store
  • Highly personalized service
  • Order delivery - offering a 15-minute delivery window with delivery as soon as within 90 minutes of placing an order in some countries
Respecting The Environment
  • CO2 reduction
  • Electric cars in Phase II and reducing Food miles
  • Sustainable and local sourcing
  • Reducing waste by optimizing packaging and through operational excellence in the fulfillment centres
  • CO2 reduction
  • Electric cars in Phase II and reducing Food miles
  • Sustainable and local sourcing
  • Reducing waste by optimizing packaging and through operational excellence in the fulfillment centres
helping our planet

Environmental 
strategy

Delivery

CNG cars

Our cars run on CNG, and our fleet includes electric cargo bikes, which also helps the planet that little bit more.

11 purchases

Delivered by one car on a pre-planned route.

Eco slots

Indicate that the courier will have the location of your delivery whilst in the area and you can thus support our mission for a more efficient and environmentally friendly delivery.

Products and packaging

Reusable packaging

We offer products with returnable packaging and 100% environmentally friendly produced products.

ECO-packaging

Our private labels are environmentally friendly and come without compromises (made from recyclable and recycled packaging or from biodegradable materials) and our products are often sourced from organic farms.

No waste allowed

Save the
food

One-third of all food produced in the world is discarded or degraded. Rohlik Group therefore launched its ‘Save the Food’ program (discounting products before they expire). In autumn 2022, Rohlik Group expanded its "Save Food" initiative. It offers customers bags full of fruit and vegetables at a bargain price with the aim of not wasting.

No chemicals

‘Apeel
to nature’

At Rohlik, you can buy fruit treated with a revolutionary technology created with and for nature. Thanks to this, your fruit will last up to twice as long. No unwanted chemicals and no guilt.

about us

What makes
us tick?

Rohlik is a leading European e-grocery retailer. Already active in the Czech Republic, Hungary, Austria, Germany and Romania. 

More about us

Rohlik Group a.s.

Czech Republic
Karolinská 654/2,
186 00 Karlín

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