Prague, Nov 5, 2024 – Rohlik Group, through its subsidiary Knuspr.de, today announced a partnership with Amazon.de to offer a new e-grocery service to Amazon Prime members in Germany. The collaboration will utilize Knuspr's advanced fulfillment technology and a diverse range of products, providing Prime members with a convenient shopping experience and rapid delivery. Following the initial launch, the service will expand to additional regions, solidifying Knuspr's presence in Germany's growing e-food sector and enhancing Amazon's grocery offering.
Knuspr.de, a leading player in Germany’s e-grocery sector, is joining forces with Amazon.de to transform the grocery market in Germany. Launching first in the Berlin metropolitan area, ‘Knuspr on Amazon’ will give Prime members access to a premium, locally-focused assortment, with plans for rapid expansion across Germany over the coming months and next year.
This collaboration leverages Knuspr’s advanced fulfilment technology and extensive product range of over 15,000 items – from everyday groceries and drugstore assortment to products sourced directly from hundreds of local farmers and artisans – all delivered within hours from ordering. The partnership offers Prime members a seamless grocery shopping experience that eliminates the need for multiple trips, fully integrated into the Amazon website.
Following the Berlin launch, the service will soon expand to the Munich metropolitan area and the Rhine-Main region. This partnership extends Knuspr’s reach and reinforces its position as a leading player in Germany’s fast-growing e-food sector.
“We are excited to offer Knuspr grocery deliveries to our Prime members in Germany,” says Ganesh Rao, Vice President of Amazon Grocery International. “Knuspr offers a broad, regionally-focused assortment, and fast, flexible deliveries and this partnership reinforces our commitment to bringing together low prices, vast selection, fast delivery options that Amazon customers know and love.”
“We are proud to partner with Amazon to accelerate the transformation of Germany’s e-food market. This partnership gives Prime members access to our broad and unique assortment, saving them time while ensuring convenience and quality,” says Tomas Cupr, Founder and CEO of Rohlik Group. “While Knuspr.de will continue to serve customers directly, this collaboration aims to expand Rohlik´s reach and reinforces its position in the German market.”
Rohlik Group is prepared for a rapid nationwide rollout that will redefine grocery shopping across Germany. “By combining the strengths of both Knuspr and Amazon, we are bringing unmatched convenience and variety to households across the country,” Cupr adds.
The collaboration builds on Rohlik Group’s strong growth trajectory across Europe. With over one million monthly orders, the group is on track to surpass €1 billion in revenue in 2024, achieving 42% year-on-year growth in the first half of the year. The partnership with Amazon also opens the door to further international expansion